This is a 2 hour workshop which helps you plan and write one of the most important pages of a website, the “About” page.
In the context of PanglossLabs, this is your Profile Page.
Thursday, 4th February, from 19h00 to 21h00 at Pangloss Labs in Ferney Voltaire.
Why such a workshop?
The About page is a central element of your website. It is the place where most of your future clients start to explore. The About page is where first impressions are formed: to find out who you are, whether your intentions and values ring a bell with deeply held beliefs, whether you are trustworthy.
So, the About page is a unique opportunity for you to judiciously reveal your professional prowess AND what is deep within you, what makes you tick, what you stand for, what makes you different from the competition.
The ultimate aim of the About page is to set the scene for a call to action: invite the reader to stay a little longer on your site to explore what you have to offer, make him so well disposed that he leaves his precious email address in return of a valuable document, or even get him to pick up the phone right away, to take an appointment with you.
This workshop is of interest to talented professionals who seek to make an impact, be it locally or globally.
Initially created for PanglossLabs’ active members, everyone is welcome.
You will find that the reflective approach and the many hints and tips we reveal during the workshop empower you to create impactful and action-oriented About pages, be it for Pangloss profiles, your own website, or for your clients.
At the end of this workshop, you are empowered to design your Pangloss profile with ease and competence. You will also be able to conceive and write powerful About pages for your own, and your employer’s website(s). We transmit valuable learning points, mixing the following 4 ingrédients:
- Retain a visitor’s attention with authentic and mindful words and images.
- Reinforce your credibility.
- Hit the right (human) tone.
- Initiate a call to action.
Important! This workshop is not …
A technical training course which teaches you how to manipulate the WordPress online platform. In fact, we will not be connected to the Internet during the course! This being said, you will be given a succinct guide which outlines the individual steps you must take to transfer your text to the WordPress platform and to format and publish it.
If participants require in-depth and practical WordPress training, we’d be happy to organise a separate workshop.
This course is ideal for bilingual French – English speaking participants. We deliver exercises in English (mainly) and French.
The course leader (Doris Edwards) will ask the group at the beginning of the workshop about its preferred delivery language. Doris is happy to oblige and deliver the course in English or French.
Participants have access to a succinct document, developped specifically for this workshop. They will also get pointers to valuable online resources which have been carefully tested and selected by Doris.
Bio Doris Edwards
At Pangloss, Doris is known as a “Permaculture Designer”.
But in Geneva, Doris is active as a digital marketing expert at
SoYouWantAChange.com – Swiss Web Content Boutique.
Content (Inbound) Marketing.
SoYouWantAChange is a part of MS Micro Solutions SARL, the company founded by Doris 25 years ago, serving many multinational clients in the Lake Geneva region.
Doris brings to the table entrepreneurial vision and practice, judiciously nurtured by running her own company for many years, and through Geneva Lean Startup Group (+700 members) which she created back in 2012.
The mission of Geneva Lean Startup Group is to spread and teach Lean Startup methodology, which has been conceived to help new and savvy entrepreneurs find out more quickly what works, and discard what doesn’t.
Last but not least
Doris will be accompanied during the workshop by Cathy Falquet, web writer at La Plume Ebouriffée and Eva Contell, translator.
Date, Place, Tariff
• Thursday, 4th February – from 19h00 to 21h00.
• At Pangloss Labs – Ferney Voltaire – www.panglosslabs.org
• EUR 20* per person. Includes 2 hours training and a simple cocktail (drinks, nibbles, fruit) after the workshop.
*You will be debited with a supplement of EUR 2.19 which represent the commission of the Eventbrite platform.