This article introduces an easy to use but powerful tool – Customer Personas. The Customer Persona technique is a visual way to describe your existing and potential customers’ needs, worries and aspirations.
If we want to grab our readers’ attention in a very noisy world, we best succeed if we are mindful and respectful. In other words, if we take the time to get to know our customers.
A few years back, many organisations jumped on the social media (read Facebook) bandwagon. But few actually reflected on what business outcomes they could expect from such a move. For example by asking themselves: What does success look like?
This article covers these 3 topics:
1. The equipment you need.
2. How to make your voice sound good.
3. Publish the audio file on your WordPress platform (How To video)
But before we delve into the details, let’s ask ourselves why we should bother with audio in the first place? Once again, I use a business scenario to illustrate a real life context.
As an increasing number consumers connect to the Internet with one or several mobile devices, video becomes a powerful way to reach new customers. In this article, you discover a roadmap which helps you make videos that actually have an impact, rather than ending up on the ever increasing heap of visual cacophony.
But before we delve into the nitty gritty of to do’s and not to do’s, let’s create a context, in other words, let’s do a scenario.
A week has passed and you still haven’t produced that piece of text, video, case study your boss asked you for.
And the harder you try to get something going, the more your brain seems to return a blank.
It’s not that you lack talent, motivation or know-how – you’ve always been on time delivering great content in the past.
Did you know that out of 10 people, 8 on average will read a Headline, but only 2 out of 10 will actually go on to read the content?
Writing a headline that draws the attention is some form of art, but it’s also a skill you can learn.
Today I reveal some of the secrets of great headline writing.
How to prepare your web presense for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
All partners of an organisation’s online activity are required to understand a minimum of SEO and SEM. Concerned are: strategysts, business analysts, copywriters, video producers, graphic artists, web developers, IT managers, marketing professionals, subject matter experts.
Today, I reveal a judiciously selected set of SEO and SEM techniques.