When I mention the word blog – or even business blog – and put forward its use as a powerful tool to nurture client relationships – many business owners feel that the buck stops here!
Blogs don’t have a place in a serious business, or so they tell me…
And yet, the time is long gone when blogs were used by narcissic youngsters to talk about what they had for breakfast!
As a business owner and decision maker, please consider these 3 key points:
- A blog helps your website being found on the Internet. Did you know that 46% of daily searches are for research on products or services?
- Search engines rank your website based on how many web pages you publish. The higher the number of published pages, the more likely it is that you’re found by your customers and prospects. Blogs are a smart way to increase the number of published pages.
- Businesses who blog at least 20 times per month generate 5 x more traffic and 4 x more leads than those who only blog a few times per month. Companies who blog get 55% more web traffic and 70% more leads than the ones who don’t.
Last, but not least, consider these facts about Internet users and blogs. Click on the image to view many more interesting statistics about blogs and content marketing. The slide show was put together by one Hubspot, a content and inbound marketing software company from Boston, US.
Want to experiment? Start by implementing 3 steps:
|1. Install a WordPress blog in a subdomain of your existing website.|
|2. Add a link to your Blog in your main website’s Menu bar.|
|3. Add social media sharing buttons on your blog posts. Visitors who like the information you provide will be able to share it with their friends without needing to leave your site.|
Delegate the implementation to a friendly expert.
If you prefer delegating your blog installation to an expert, please check out our Content Marketing Services or contact me for personalised advice.
Related blog post: Don’t miss the Digital Revolution