About

Doris Edwards, Director at MS Micro Solutions SARL, Geneva, Switzerland

Doris Edwards
Founder & Director of
MS Micro Solutions Sàrl
Geneva, Switzerland

We don’t just do content production and marketing as a service.

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We apply it ourselves!

 

Since 2005, Doris helps busy professionals improve their job and computer skills with video tutorials, using as distribution platforms two very successful video blogs: RikkisTips (English) and AstucesRikki (French).

 

Doris initially created these two video blogs for participants who attended her traditional, classroom based training courses which she delivers to many large companies in the Lake Geneva region and the rest of Switzerland.

 

As a training participant yourself, you’ll no doubt agree: we tend to forget a good deal of what we learnt, as we rush out of the traditional classroom and race back to our busy office.

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But more often than not, a visual trigger such as a video tutorial is sufficient to help us recall a precious training moment, as it kindles our brain into bringing back to the surface the forgotten “How To”.

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Being helpful generates business!

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Doris soon realised that sharing useful information online actually generated more sales for her training business! The video tutorials attracted new visitors to her blog, many of whom became clients.

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And what’s more, being helpful was a way to stay in touch with her existing customers who in turn showed their appreciation by getting back to her whenever they needed to purchase a new training service.

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Who is to complain?

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Getting an existing client to purchase additional services is the easiest and most profitable sale ever!

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These days we call it Content (Inbound) Marketing.

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What Doris initiated nearly 10 years ago is now a successful marketing approach, called Content or Inbound Marketing.

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Today, Doris is less active on her two video blogs but we’ve still hundreds of loyal subscribers from back then. Doris and her team are touched when they observe that “golden oldies” appreciate the video tips so much that they take the time to update their email address when they change jobs!

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Helping other companies succeed with Content Marketing.

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In 2010, Doris added a new arc to her product range. She helps companies grow their business with online Content Marketing. This website, SoYouWantAChange.com, is the home for this service.

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And once again, she applies the content marketing approach to develop this new product line!

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For example, SoYouWantAChange hosts a “free advice” content marketing learning blog, as well as online mini-courses for busy entrepreneurs and marketing professionals.

 

And last but not least, to serve local clients in French, Doris has just created (in 2014) VEUX.ch, short for VocabulairesEntrepreneuriaUX, an online content marketing learning platform for French speaking entrepreneurs.

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Contact Doris through any of the platforms listed in the right sidebar above. She always loves a good conversation, and a cup of coffee!