Whatever business you’re in, it’s no good tapping in the dark.
Smart entrepreneurs might start off with an intelligent guess but they don’t fall in love with their product!
On the contrary, they reach out and listen carefully to what their potential clients want, as opposed to dreaming alone about the wonderful things their customers might need.
Let’s take Jacques the baker. He observes his customers and understands their habits & preferences: he’s found out that it’s no good baking hot spicy buns on Mondays, because they’re left on the shelf. But on Fridays, wow, they are all gone by 10am. Go figure!
I am sure you’re like Jacques: just like him you’d adjust your baking plans accordingly: you’ll make less hot spicy buns on Mondays but much more on Fridays. Right?
Remember the baker story when creating and updating your website. Ok, you’re not as physically close to your customers as you would be if you owned a bakers shop. No matter: to make up for the lack of physical presence, you’ll get to profit from today’s very powerful online tools; these do the job just as well, if not better.
This is the reason for my publishing this article. Together with a strong recommendation that you install Google Analytics on your website today.
I have created a 3 minute video to give you the big picture about how it’s done. It’s easy but a bit techy. And as you’re already busy running your company, you’re most probably better off to delegate this task to an expert, such as your web master.
If you don’t have a web master, get in touch with me. I’ll make sure your Google Analytics installation happens quickly and professionally.
- Click here for more Google Analytics reading resources | Only for curious business owners, executives and marketing managers.
- Do you have a lazy website? Consult our joyful and simple Website Personality Test that reveals it all.