Whilst big corporations such as Proctor & Gamble and Rolex are fully into the digital marketing revolution and experimenting with new online marketing methods such as content marketing – many smaller business are hesitant to make a first step.
This article is a recommendation for self-learning. I propose a free digital marketing training course from one of the best digital marketing entrepreneurs I know: Brian Clark, founder of copyblogger. Click on the above link to get started right away, or read on if you wish to find out why I’m recommending this course.
During the past years interacting with clients and prospects, I’ve observed that the vast majority of executives need information and support to feel more comfortable about how exactly these many new online business methods play together. And how they can contribute to generate more sales for their organisation.
The objective of this blog is not to “sell” you the latest tool nor the latest trend, but to take a step back, look at the big picture and encourage you to make online marketing experiments in a low risk way. Based on the outcomes – for example the reaction of your customers – you and your company will start to get a grasp of what works – and what doesn’t – for your particular product and target public.
A well thought out digital marketing strategy is not dependent on the latest “tool” or trend – it spells out what’s best for your specific business and will still be valid a few years down the road.
Granted, it’ll need adjustment over time, but the adjustment comes from “doing it”.
Digital marketing – the digital revolution – is here to stay. Don’t miss new opportunities to grow your business because – whatever your personal preferences – your clients too will eventually want to have online access to your company’s products and services. See the latest predictions about consumer behaviour here.
If you’re in Geneva and want to learn more about digital marketing, ask us to come by to your offices. We offer a (free) teaser 90 minute workshop – just for you and your company! Click on the link here below.